Verb, dream pairs and more

In the age of Instagram and TikTok, staying up to date with the latest trends is practically a full-time job. From the “it” bag of the season to the latest cult water bottle, more viral products seem to be hitting the market every day.

Luckily, the Shop TODAY team stays on top of what's trending, and we cut through the clutter to highlight the finds you really need to know about. To share our favorite viral products, Shop TODAY contributor Chassie Post stopped by Studio 1A with a few tips the internet is loving lately. From a hair oil that tames frizzy hair to a travel-friendly mini flat iron you can take with you on your next trip, these must-haves are definitely worth adding to your shopping cart. After all, they went viral for a reason!

To shop all of these Amazon trending products, just keep scrolling.

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Trending products seen TODAY

Large expandable suitcase

This durable, convertible suitcase gives you three pieces of luggage in one for less than $100 – easily expand or fold depending on what size suitcase you need. According to Post, the zipper can be easily unzipped to transform it from a waterproof carry-on bag into a medium or even large suitcase. When not in use, the brand says it folds down to less than 6 inches, making it a great option for apartment dwellers or people with limited storage space.

Brynnl portable hand iron

This mini travel iron and steamer is small but mighty, says Post. It heats up in about 60 seconds and can be used without an ironing board to smooth out wrinkled fabrics on the go. Post recommends packing it in your suitcase when traveling or throwing it in your bag and taking it to work so you “never have to deal with wrinkles again.”

Editor's Note: Our pick is sold out, but we found a similar option below.

Queejenl Mini Portable Steam Iron

Verb ghost oil

People are very excited about this viral travel-friendly hair oil and Post is one of them. The brand states that this formula is designed to hydrate, combat frizz, and increase shine by up to 75% while protecting against heat damage. Post recommends applying two to three drops to wet or dry hair and running your fingers from mid-length to ends to tame everyday frays, or apply from the root to create the trendy slicked-back hairstyle. to maintain the look.

Spatty Daddy Makeup Spatula Set

Post calls this beauty hack one of those “Why didn't I think of that?” inventions. Meet the “Spatty” – an ingenious makeup spatula that helps you capture every last drop of face cream, foundation or other cosmetics at the bottom of the jar or bottle. The brand claims that up to 25% more product can be scraped out – that's 1/4 of any of your favorite products that you would otherwise throw away. For less than $10, this set comes with a 6-inch and a 12-inch spatula.

Dream Pairs tweed platform sneakers

Are you looking for a fantastic, comfortable pair of shoes that you can dress up or down? These trendy sneakers, which come in at under $30 but look much more expensive, make it possible. The platform gives you a little lift without weighing you down, and the tweed, faux leather and suede accents add fashionable accents, making them stand out in a sea of ​​white sneakers. Additionally, the style is also available in wide sizes.

Automet half zip pullover sweatshirt

This modern half-zip sweater was trending on Prime Day earlier this month. The cotton-blend sweatshirt feels surprisingly sturdy and holds its shape for a comfortable yet sophisticated look. Available in over 30 colors and sizes up to XXL, our editors will never want to take it off again.

“Can personally confirm that it is incredibly comfortable (and [I’m] “I'm obsessed with the thumbholes,” adds Jess Bender, senior SEO editor.

More Amazon trending products

Connoisseurs Premium Edition Fine Jewelry Cleaning Solution

When was the last time you cleaned your fine jewelry? When it's time to give your rings, earrings, and more a little TLC, this cleaner for diamonds, gold, and other gemstones, under $10, is perfect for keeping your precious pieces in their best condition.

Safer Home plug-in indoor fly trap

As the weather gets cooler, the insects try to invade, but this plug-in insect trap can help you get rid of the uninvited house guests. This 24/7 trap, which uses no chemical insecticides, has over 30,000 reviews on Amazon and, according to reviewers, works instantly to attract and trap fruit flies, moths, mosquitoes, and more.

Cleverfy shower steamer (set of 6)

Just in time for fall, these award-winning shower steamers are back in style and are a great way to incorporate some self-care into your routine. Simply place a puck in the corner of your shower, allow it to slowly dissolve to release steam, and inhale deeply to reap the benefits of aromatherapy.

Bio-Oil skin care oil

Dry autumn and winter skin is no match for this bestselling body oil. The non-greasy moisturizer is a long-time editor favorite and can even help reduce the appearance of scars and stretch marks over time.

Crz Yoga Thermal Fleece Lined Leggings

Leggings are a staple in our wardrobe year-round, but when the temperatures drop we reach for our coziest options. These fleece-lined leggings come from a best-selling brand on Amazon and come in dozens of colors.

Chomp wall cleaner with long handle

Cleaning your baseboards, walls, and other hard-to-reach areas is no easy task—unless you have this handy tool. It's making the rounds on CleanTok, where users are raving about its retractable design and reusable microfiber pads that vacuum up dust, dirt, debris, and more along your window trim, ceiling, and elsewhere.

Vera Bradley multi-compartment cotton shoulder bag

The Vera Bradley trend is experiencing a resurgence this year and the brand is on trend – yes, again! We're spotting some great deals, like this floral quilted handbag – currently 48% off – with plenty of compartments, side pockets and a top zip closure.

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