M4 promotional videos epitomize the powerful MacBook Pro and Mac mini

With the release of the new M4 Mac mini and M4 MacBook Pro computers this week, Apple advertising is back in form, with delightful M4 promotional videos that give the new hardware relatable human characteristics. They're fun to watch and you can do so below.

Tuesday's animated video transforms the Mac mini into an affable but capable and hyper-productive guy you might want to grab a beer with. Wednesday's MacBook Pro video shows a powerlifter-turned-showman showcasing effortless feats of strength, not to mention acrobatic prowess and grace.

Apple promotional videos charmingly praise multitasking and performance in the new M4 chips in the Mac mini and MacBook Pro

So both videos show us how incredibly powerful and versatile the M4 chip family is, newly arrived with the M4 and M4 Pro Mac mini and M4, M4 Pro and M4 Pro Max MacBook Pro. The new chips handle all sorts of tasks, including sophisticated new Apple Intelligence features. While Apple advertising has taken some hit recently with a video that angered the creative community and another that it removed after it offended Thais, these new videos appear to be crowd favorites.

Watch the video promoting M4 Mac mini models

In the animated M4 Mac mini video released Tuesday, the tiny but powerful new machine arrives, breaks out of its box, installs itself and demonstrates all sorts of capabilities. This includes effortless AI tasks and new capabilities with high-resolution external displays, as well as the fearlessness of it:

Watch the video promoting M4 MacBook Pro models

In the M4 MacBook Pro video released Wednesday, a powerlifter representing the M4 laptops takes the stage to demonstrate surprising strength, dexterity and even creativity. He's as much a gymnast as a weightlifter, with Olympic commentary to match as he blows away the judges (and us, eagerly awaiting our new M4 machines):