“Jelly Donut Blush” is the viral TikTok trick for the perfect glazed glow

When it comes to beauty, it seems like everyone is looking for that elusive “glow.” See: the viral makeup trend on TikTok, “Jelly Donut Blush.” The technique promises just the right amount of highlighter and blush for perfectly highlighted, radiant – or should we say glazed – cheekbones.

This new beauty trend is based on a simple gourmet inspiration: the jelly donut. With its round shape and red jelly center section, the jelly donut's image was adopted by beauty enthusiasts, who turned it into a makeup trend that went viral within days. Jelly Donut Blush has now racked up millions of views on TikTok and is taking over the beauty world thanks to its simplicity, two-step application and results that add color and radiance to cheeks. It's a winning formula that will be a major trend in winter 2024 and beyond.

How to apply Jelly Donut Rouge:

It's easy to adopt the jelly donut blush trend: Start by drawing a circle (similar to the shape of a donut) with highlighter in the center of your cheekbone. Then add a small dot of rouge (the jelly from the donut) into this circle. Finally, blend the whole thing by spreading the color over the entire cheekbones with a blush brush. That's all!

To best replicate this trend, choose creamy, liquid products that are easier to blend and work with a brush. Shine and momentum guaranteed!