Google's new AI video maker for businesses is now available on Workspace

Google Vids is rolling out to Workspace users worldwide
Vids allows users to create work-related video content quickly and easily
Gemini AI helps with theme, design, text – and even voiceovers

Video content creation in the workplace is about to get an AI boost thanks to a new tool launching in Google Workspace.

The company today announced the launch of Google Vids, which leverages its Gemini AI platform to enable users to create business-focused content in their browser.

First introduced at Google Cloud Next 24 in April 2024, Vids is described as “an AI-powered video creation app for work” and will now be available on additional Workspace plans.

Introducing Google Vids

Learn how Gemini in Google Vids helps you create – YouTube

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“We know that creating and editing videos has been challenging because it has historically required special skills or licenses, but with Google Vids the power of storytelling is in your hands,” says a Google Workspace blog post. Update announcing the launch.

“Now teams can build and tell compelling stories at work, as well as scale and land their message to effectively engage colleagues.”

Going forward, Vids will be part of the broader Google Workspace portfolio, sitting alongside existing apps like Docs, Slides and Sheets, with full interoperability between them all.

Users can choose from a range of existing templates or use Gemini's “Help Me Create” tool to create a “fully editable initial storyboard” using a Google Doc.

Once users select the desired visual style, Vids creates an initial video draft with suggested scenes from millions of high-quality stock videos and images, as well as suggestions for text, scripts per scene, and even background music.

Users can then choose from animations, transitions, photo effects, and even add their own media from Google Drive or Photos, making it easy for businesses to add branding.

Vids will even add AI voiceover, with a number of preset Gemini options available, or give users the ability to record their own videos by reading to a teleprompter, adding a video recording, or recording slides or other assets on the screen.

Google Workspace has highlighted a wide range of possible use cases for Vids, from customer service teams creating better support by adding videos to help center articles, to training conditions providing company-wide guidance, to marketers using videos to Share recaps of key campaigns and events, and more Project management teams share meeting recaps, business updates, and reports.

Google Vids is now rolling out to Workspace users at Business Standard, Business Plus, Enterprise Standard, Enterprise Plus, Essentials, Enterprise Essentials, and Enterprise Essentials Plus member tiers.

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