ZYN urges Baker Mayfield not to use nicotine pouches on NFL sidelines

Baker Mayfield was spotted popping a ZYN during “Monday Night Football”…but if you thought the company behind the nicotine pouches would be excited about the free promotion – think again!!

Swedish Match – maker of ZYN – caught wind of Mayfield causing a stir before the second half of the Buccaneers vs. Ravens game at Raymond James Stadium… and let's just say there was a mixed reaction at that point.

“Swedish Match values ​​its loyal consumers and encourages them not to display the product in situations where someone under the age of 21 might see it,” a ZYN spokesperson said TMZ Sports.

“The product is marketed only to current nicotine users aged 21 and over and represents a better alternative to continued smoking and other traditional tobacco products.”

Of course, “MNF” attracts a lot of viewers every week… and not every football fan is over 21 years old.

In other words, if some kid idolizes Bake and wants to imitate his every move…ZYN hopes they don't follow his lead and try to snag some puck-shaped containers.