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NEW YORK, Oct. 23, 2024 (GLOBE NEWSWIRE) — Artificial intelligence isn't just for smart devices – it's now playing a critical role in home security. Recently, tech expert and gadget game show host “What the Heck is That?” Steve Greenberg conducted a satellite media tour in collaboration with SimpliSafe® and DS Simon Media to talk about how an AI-powered Security system combined with experienced security agents changes the security situation and what steps you can take to secure your home from a break-in before it happens.

No one wants to endure the emotional and financial burden of a break-in. Fortunately, modern smart home security systems and professional monitoring have largely alleviated worries about protecting your home.

Most traditional home security systems trigger an alarm when an intruder has already broken into a home. But by then it might be too late to stop them from stealing valuables or causing damage.

SimpliSafe® Active Guard Outdoor Protection is helping to change that. Paired with SimpliSafe's AI-powered outdoor camera, the new service detects unexpected human movements approaching the home and alerts security officials, ready to take action if necessary. Thanks to AI, homeowners now receive early warning of potential threats, helping to protect their homes and families at an affordable price.

First, the Outdoor Camera Series 2 uses edge AI to detect the presence of a person on the property when a customer's security system is armed. Next, the AI ​​in the cloud provides a facial matching assessment to a SimpliSafe security agent, which ultimately determines whether the person in front of the camera matches a “familiar face” stored in a customer's account, typically a family member close friend or a caregiver. If a familiar face is not found, the agent is prompted to contact the person using the camera's two-way audio feature. If necessary, the agent can trigger the camera's loud siren, turn on spotlights, and even call the police to quickly send help if necessary.

SimpliSafe® Active Guard Outdoor Protection and its new Outdoor Camera Series 2 are reshaping the future of home security, transforming it from a reactive solution to a proactive solution. With its innovative double layer of defense consisting of advanced AI and expert monitoring agents, SimpliSafe ensures its customers are safer than ever before.

To learn more about SimpliSafe® Active Guard Outdoor Protection, visit the SimpliSafe website: SimpliSafe.com.

About Steve Greenberg
Steve Greenberg is an award-winning author, reporter, TV personality and expert on innovation, new products and technology. Steve Greenberg is the author of “Gadget Nation”, a regular contributor on NBC's Today Show, and Steve is also the host of the Gadget Game Show on YouTube called “What The Heck Is That?” The game show is kind of like “Shark Tank” meets “What’s My Line?”/“I’ve Got A Secret.” In each episode, the panelists attempt to guess the identity of a mysterious device. In addition to YouTube, “What The Heck Is That?” can now also be seen on the streaming platform DBTV. Check out the game show at: www.YouTube.com/whattheheckisthat

Throughout the year, Steve can be seen demonstrating innovative products in America's top TV markets, including WGN Chicago, NBC Washington DC, FOX Minneapolis, ABC Dallas, NBC Seattle, CBS Houston and approximately 30 other TV networks. Steve is a judge at innovation competitions around the world, including CEATEC in Japan. Steve is a frequent speaker at major events such as FutureVision and the IBM Innovate Conference.

Steve is a fixture on social media with thousands of followers on X (Twitter), Facebook, IG and LinkedIn. Steve was the host of the Food Network's “Invention Hunters” and for three years Steve was seen nationally every week demonstrating innovative products and gadgets on the Discovery Channel's “Your New House.” He also appeared on the very popular HGTV series “Dream Builders” for six years. Steve was a news anchor and reporter for the CBS-owned station in Miami. During this time, Steve was honored with 12 Emmy Awards and several national awards, including the prestigious Blakeslee Award from the American Heart Association.

You can learn more about Steve by checking out his website and blog at: SteveGreenberg.TV

AND you can follow Steve on X (Twitter). @stevetvon Facebook at Facebook.com/stevetvInstagram @stevegreenberg and on LinkedIn at LinkedIn.com/in/stevetv

About SimpliSafe^®
SimpliSafe has transformed the alarm industry and paved a new way to make home the safest place in the world for everyone. Founded in 2006, SimpliSafe now protects millions of people. The company is committed to its founding purpose: making every home safe. SimpliSafe has been named the number one choice for home security by several highly regarded publications and was recently named one of the “Best Home Security Systems” by US News & World Report. SimpliCam, SimpliSafe and the SimpliSafe logo are registered trademarks of SimpliSafe, Inc. in the United States and other countries.

About DS Simon Media
Known as a leader in satellite media tours, the company produces tours from its studio and multiple control rooms at its headquarters in New York. Customers include top brands in healthcare, technology, travel, financial services, consumer products, entertainment, retail and nonprofits. Founded in 1986, the company has won more than 100 industry awards.

Dante Muccigrosso
Director of Media Integration and Client Reporting
E: [email protected]
C: 973.524.0104

A video of this announcement is available at