9th circle. Support an infringing company's victory in the battle for Google Ads

By Emily Sawicki (October 23, 2024, 3:12 p.m. EDT) — The Ninth Circuit has affirmed an Arizona federal court's ruling in favor of a Tempe-based personal injury firm that was sued by another personal injury insurance firm, Lerner & Rowe. over its purchases of Google advertising terms, with the judges finding that little “actual confusion” was caused by the advertising strategy….

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