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Taste testers try out new menu item

“It’s good to try once, but I can’t do it anymore.”

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Jimmy John's newest menu item has people in a bind: Is it worth a try?

Last week, the sandwich chain released its Picklewich for a limited time. The Picklewich is a twist on the traditional Jimmy John's sandwich and consists of “two halves of a crispy Jimmy Pickle” instead of fresh bread.

The pickle promotion includes a Turkey Picklewich (turkey, provolone, lettuce, tomato), Vito Picklewich (salami, capocollo, provolone, onion, lettuce, tomato, oil and vinegar and oregano basil) and the return of the Pickle Jimmy Chips (dill ). -flavored potato chips). Both sandwiches are served on a giant kosher dill pickle.

This past week, content creators flocked to local Jimmy John's stores to share their thoughts on the new dilly sandwich.

10 out of 10

Foodie content creator Anidas Lajaunie tried the Turkey Picklewich and Pickle Jimmy Chips on Tuesday.

“I was so excited,” Lajaunie said in his TikTok video. “It's 10:30 a.m. and I thought, 'I have to get it.'”

After taking a large, crunchy bite, Lajaunie shakes his head in apparent disbelief before grabbing another bite.

“I love this so much,” Lajaunie says between bites. “Jimmy John's, thank you very much for this. I'm so happy. Yummy!”

Antavia Lauren, an Atlanta-based food and travel influencer, also praised the sandwich, rating the Turkey Picklewich a seven out of ten and the Vito Picklewich a 10 out of 10. However, the chips didn't live up to Lauren's expectations.

“Jimmy John's, you got the sandwiches right, but I'd probably give these pickle chips an F,” she said in her TikTok video.

But not everyone is a fan.

“Save your money”

“This is not good and I love pickles,” said Maggie Sterling, a weight loss coach, in a TikTok video reviewing the Turkey Picklewich on Tuesday. “Save your money.”

Content creator Kimberling Cherrell said Wednesday that while the Picklewich was worth a try, she didn't like the slip-and-slide nature.

“It's good to try once, but I can't do it anymore,” Cherrell said in her TikTok video in which she tried the Vito Picklewich. “I just don’t like the fact that my meat keeps slipping away from the bite.”

Brands support us

It wouldn't be a social media trend if other brands didn't comment on it.

On Jimmy John's Instagram post announcing the picklewich, several brands posted their support.

“Speechless,” Cheez-It wrote.

“Something is missing,” commented Hellmann's Mayonnaise with a double-eye emoji.

“We know the perfect drink to go with it,” wrote cocktail mix brand Zing Zang.

How long will Jimmy John's Picklewich be available for?

Jimmy John's will continue to offer the limited-edition picklewich through November 14th.

Freaky Fast Reward members can receive 50% off a picklewich with the purchase of any 8-inch sandwich on November 3rd for National Sandwich Day.

Contributor: Gabe Hauari

Greta Cross is a national trends reporter for USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at [email protected].

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