New AI video suite for marketers raises the bar on avatar realism

The full product suite includes hyper-realistic interactive agents for brands, personalized video campaigns, a video translation app, AI influencers and multiple integrations to provide marketers with advanced generative AI solutions
Big brands use D-ID Technologies include PepsiCo, AXA, Canva, Lenovo, JP Morgan, Softbank, NTT, Fidelity, Warner Bros. and many more.

NEW YORK, Oct 31, 2024 /PRNewswire/ — DIDthe leading platform for the digital generation, is changing the landscape of digital content creation with the launch of Personal Avatars, consisting of Premium+ Avatars and Express Avatars, the world's highest quality AI video-to-video avatar creation tools.

Premium+ avatars can create hyper-realistic digital humans that are indistinguishable from real people, serving as the foundation for fully interactive digital agents that revolutionize the way brands communicate with their customers.

Express Avatars can quickly generate high-quality avatars from just one minute of source material, allowing you to create videos quickly and effectively.

These state-of-the-art tools are released in conjunction with D-.ID cards newly introduced AI Video Marketing suite for companies This allows marketers to create highly realistic, personalized video campaigns using only source footage and a simple script.

Designed specifically for marketing professionals, the suite will transform their campaigns by reducing time to market through rapid video production, personalization and localization, increasing conversion rates and reducing costs.

Previously, marketing teams were limited by costly and complex platforms when producing professional video content, often having to compromise on the quantity or quality of videos due to limitations.

D-ID's technologies provide a transformative solution by significantly accelerating and scaling content output, effectively shortening companies' marketing funnel, improving conversion while reducing costs.

The new product features of the D-ID The Marketing Suite uses generative, AI-powered avatars to increase audience engagement and also includes:

Tailor-made interactive agents and AI influencers for brands: Premium+ Avatars creates highly customizable interactive avatars that are trained on data to act as digital speakers and engage in real-time verbal dialogue with audiences. These high-fidelity avatars represent the pinnacle of the Natural User Interface (NUI) and are connected to large language models trained on a specific knowledge base to deliver personalized and thoughtful responses that enable marketers to drive purchase consideration and customer loyalty increase. Brands can use D-ID Agents who engage in ongoing and direct dialogue with customers to promote sales development, customer service and support.
Video campaigns: D-ID testing has shown that personalized video campaigns increase campaign effectiveness by delivering targeted messages that result in a 30% increase in click-through rates and a 35% increase in conversion rates. By combining the benefits of high-quality video content and customization, video campaigns personalize content at scale so that different audience profiles receive the ultimate tailored email marketing.
Video translation: Common Sense Advisory found this out 72.4% of consumers are more likely to purchase a product if the information is available in their native language. While companies recognize the value of localization, traditional localization methods are slow and costly. D-ID cards newly available solution automatically generates videos in 30 languages by cloning the speaker's voice and adjusting their lip movements from a single upload. Available on D-ID cards Creative Reality™ Studio and mobile app.
Integrations for some of the world's largest platforms: D-ID's avatar solutions are integrated into popular platforms such as Canva and PowerPoint, allowing marketers to seamlessly leverage the technology into their existing design and presentation workflow. D-ID is also a featured partner of Canva Apps Marketplace.
Seamless API integration: This feature allows marketers to view all D-ID Integrate products with their enterprise systems such as CRM and marketing automation tools, significantly streamlining workflows and enabling secure standardization and scalable management.

“In today’s saturated digital landscape, marketers face greater challenges than ever in capturing and retaining audience attention. With D-ID cards “With Marketing Suite for Enterprise, brands can now create high-quality, hyper-personalized, multilingual videos at scale,” he said Gil PerryCo-founder and CEO of D-ID. “With the ability to create countless AI influencers, speak directly to all your website visitors, and reach multiple markets through our translation features, D-ID Marketing Suite is a must-have for any marketing professional looking to reduce production costs and increase sales.”

As avatar technology rapidly evolves into hyper-realistic digital creatures with voice cloning and real-time interaction capabilities, avatars are quickly becoming indistinguishable from real people. This has raised important questions about privacy and ethical use.
D-ID has made responsible development a cornerstone of its platform. Through partnerships with leading privacy advocates and ethics experts, the company has created comprehensive integrity guidelines for the safe, transparent and ethical use of AI. Additionally D-ID is one of the first companies to receive global certification (ISO/IEC 42001) for responsible AI practices.

The D-ID Marketing Suite is available worldwide. In honor of the launch, D-ID subscribers will receive unlimited video generations and video translations for 30 days.

About D-ID:

DID revolutionizes generative AI-powered interactions and content. Using Natural User Interface (NUI) technologies, D-ID converts images, text, videos, audio and voice into digital avatars. D- offers a unique, immersive experienceID offers solutions for creating AI videos and real-time conversation agents that empower companies' marketing departments. Over 250 million videos have been produced with D-ID cards Self-service Creative Reality™ Studio and integrations, and more than 280,000 developers building solutions with the D-ID API. D- was founded in 2017 and is backed by Tier 1 VCs.ID employs 90 people worldwide. For more information, see www.d-id.com.

SOURCE D-ID