Mariah Carey releases new Christmas video – “It’s Time”

In what has become an annual tradition, Mariah Carey marked the end of the spooky season and the beginning of her reign as Christmas queen with a viral video.

Carey racked up more than 2.2 million views in just a few hours for a new video that shows her in a Halloween costume and transitioning into Christmas attire to herald the countdown to the festive season.

The singer has long dominated the holiday season thanks to her hit single “All I Want for Christmas Is You,” one of the most popular holiday songs of all time.

As part of a recent tradition, Carey released a new video on November 1st, the day after Halloween, to usher in the holiday season.

This year, the singer collaborated with Kay Jewelers on the video, which features her dressed as Morticia Addams from the spooky TV Clan The Addams Family, and dance around a large mansion with a man playing Morticia's husband, Gomez Addams.

The video begins in black and white, but as the pages of a calendar from October 31st to November 1st fly by, it switches to color as a Christmas outfit is revealed above a grandfather clock.

Then it cuts to Carey in color, sitting on Santa's sleigh, wearing the outfit and surrounded by wrapped presents.

In her signature whistle tone, Carey sings “It's time” as the sound switches to her famous Christmas song and the camera pans to a snowy Christmas scene, complete with reindeer pulling the sleigh. The actor playing Gomez transforms into an animated snowman and begins jumping to the tune.

“IT'S TIME!!!!” Carey captioned the post Friday morning on X, formerly Twitter, where it received millions of views in just a few hours.

Carey has released similar videos in recent years in which she appears in a black-and-white Halloween scene, then switches to a colorful Christmas palette while singing “It's time.”

“All I Want for Christmas Is You” turns 30 this year and reportedly brings in $2.5 million in royalties for Carey each year, in addition to the $60 million she has earned since it first aired earned in 1994.

In 2021, “All I Want for Christmas Is You” reached another milestone, becoming the first holiday single to receive the Recording Industry Association of America (RIAA) Diamond Award for 10 million sales and streams in the United States

Carey said in 2022 that the song's enduring popularity “continues to amaze.” [her] and fill [her] Heart with a variety of emotions.

“It blows my mind that 'All I Want For Christmas Is You' has gone through different eras of the music industry,” Carey said in a statement to the media.