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Michael Bublé is still going viral with his Christmas memes – what he thinks of his internet fame

It's the most wonderful time of the year – when Michael Bublé goes mega viral with his Christmas memes.

Each holiday season, several of the “Haven't Met You Yet” singer's memes resurface, an annual occurrence that began after the release of his first holiday album, “Christmas,” in 2011. The viral images celebrate and tease Bublé as a Christmas symbol, suggesting that he is hibernating until the holiday season approaches again.

The most popular meme features the phrase “Christmas is just around the corner” over an edited image of Bublé emerging from a cave, while another shows a frozen Bublé thawing for the holidays. The “Feeling Good” singer poked fun at himself when he addressed the memes in an October 2021 TikTok.

“Have you ever asked yourself, 'Why would someone spend so much time in a cave?'” Bublé asks before the video shows him dressed as Batman.

But in a recent interview with TODAY.com, the “Home” singer explains that he didn't find the memes particularly funny at first.

“I think when it first happened…there was probably uncertainty,” he says while promoting his new job as a coach on “The Voice.”

The Canadian singer says “it would be really hard” if the viral Christmas memes were all he had to show for his success, but he's thankful he's had “so much work” in his multi-year career, including his world tours.

During an interview with the BBC in 2018, Bublé first shared his reaction to the memes, deadpanning that he “didn't find it as funny as everyone else.”

He also explained that his friends sent him the pictures and the joke, “Look at the meme they have of you,” to which he replied, “I hate you.”

Whether you're a Bublé fan or not, it's abundantly clear that his reputation goes beyond mere meme: 11 studio albums, five Grammys, and an induction into Canada's Walk of Fame, to name just a few accolades.

Over time, Bublé's feelings about the memes have ironically waned, and he now considers himself “lucky” to be seen as culturally “relevant” every holiday season.

“It's the greatest compliment in the world because we live cyclical lives and as humans we really look for patterns because they comfort us,” Bublé tells TODAY.com. “I honestly can’t believe how cool it is that it’s become like the new Christmas card.”

Michael Bublé is still going viral with his Christmas memes – what he thinks of his internet fame
Michael Bublé during “Michael Bublé’s Christmas in Hollywood” in 2015.Vivian Zink/NBCU Photobank/Getty Images

He says he can now “enjoy” the annual viral fame, and if the longevity of his “Christmas” album is any indicator, there's no sign of it slowing down.

Bublé's first Christmas album was released in October 2011 and the following month it debuted at No. 1 on Billboard's Top Holiday Albums. The record has been in this table for over 160 weeks.

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