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These 39 newcomers have “Future Viral” written on them

I don't know about you, but nothing gets me more excited for the new season than shopping Wardrobe updates. There is no seasonal transition that I love more than fall. Suddenly all I want to wear is cool jackets, great boots and lush knitwear. With cooler weather finally on the horizon, I've been keeping a close eye on the season's best new arrivals and am ready to share my picks for the items I think are most worth investing in.

Luckily, my favorite retailers are expanding their new arrivals sections, so I've been switching between a dizzying number of browser tabs all week and let me tell you: I've tracked down the finds that are about to go viral next. I'm sure these will become hugely famous both online and offline, and well, I don't want to brag, but I'm usually right.