29 TikTok Viral Items That Cost Less Than a Sweet Treat

This is what my shopping colleague Emma Lord says:

“I love, love, love this lip balm. I compare it to the $24 version of Summer Fridays that I spent a lot of money on – I love this brand because it lasts so long and is so high quality, but this $4 Elf version feels comparable and, even more excitingly, comes in smaller versions so I'll be filling my tote bags and bathroom with it can go whether I'm at home or on the go. It's moisturizing, lightweight, non-sticky, and provides the perfect ~subtle~ shine Whether I use it alone or over a lip color. I love the vanilla flavor so much, it has a similar vibe to the birthday cake flavor that Glossier sometimes has.”

Promising review: “I have one in my car, one in my purse and one at home. These just feel so good on your lips! The flavors live up to their name. However, they are quite small so they won't last long with frequent use (which is another reason I have three of them), but at $4 each it's worth it. Sometimes I like to use it before applying the Elf Lip Reviver Oil. Such a great base for a great lip oil!” –Jax

“I bought this product because of the hype on TikTok. This lip balm smells SO GOOD. And left my lips moisturized.” – Kayla

Get it for $4 on Amazon (available in five flavors).