Instagram is reorganizing message requests for creators

A new update for Instagram released today could fix one of the most frustrating problems for creators. Adam Mosseri, the head of Instagram, announced a new filter update on Instagram for creators' inboxes.

Instagram users with a creator-designated account can now filter message requests in their inbox based on sender, similar to Gmail's labels. Creators can still sort their messages by “most recent” reception and by “number of followers,” but they can now filter out specific messages. The new filters include requests and messages from “verified accounts,” “businesses,” and “creators.” and “subscribers”.

The update also includes a way to sort all your story replies on Instagram. If you go to the top of your inbox, you can also sort and filter your story replies, “in case you just want quick and easy access to those requests,” says Mosseri.

“Now there is a lot more work to be done to improve the creator and request inbox, but hopefully this is a step in the right direction,” Mosseri adds in his video. He also said that many YouTubers have been asking for this feature and that Instagram will hopefully add more inbox tools in the near future to make this part of the app a little more manageable.

Instagram has long been eyeing new ways to update its platform for more prominent users and YouTubers. The company began testing its Creator Account concept in 2018, which allowed celebrities and better-known social media stars to filter their direct messages and track statistics of their followers.