Top 5 brand videos of the week: The election, an Aston Martin and a very scary school

Welcome to our overview of the most viewed branded YouTube videos of the week.

We are publishing this excerpt from a larger one Gospel Stats Weekly Brand Report to analyze sponsorship trends in the creator economy. Any video released with an official brand partner is eligible for the ranking.

And – as the name suggests above – all data comes from Gospel Statistics. If you want to learn more about gospel – and which brands sponsor which creators – click here.

If you somehow didn't know there was a US presidential election tomorrow, here are the YouTubers who created the top five branded videos this week YouTube are here to tell you. We have a long time fan favorite Epic rap battles with a fictitious duel between the candidates Kamala Harris And Donald Trumpplus a visit to Theo Von by Trump's non-fictional vice president, JD Vance. But it's not just about the polls: Sam and ColbyThe annual Halloween monster mash doesn't have one but two Spots this week, and Mat Armstrong returns with another AutoVertical Appearance.

Check it all out here:

#1 “Surviving a week in OUR demonic school” Part 2 (we broke up)
Channel: Sam and Colby
Brand: opera
Views: 7,513,084

Every Halloween, scary things enthusiasts Sam and Colby return with a new seven-part series to mark “Hell Week” – the seven days before the night of terror. (They also released feature-length films in theaters the last two Octobers.) This year they visited Farrar Elementary in Iowa, often referred to as America's most haunted school. As with much of their other content, the duo also featured other creators – in this case, the Sturniolo tripletswho spent a hair-raising night with them in the long, dark corridors and classrooms crowded with desks. We don't want to give too much away, and we know Halloween is now over, but if you're like us and it's not quite Ready for the winter holidays, this hour-long episode keeps the spooky season going.

#2 Surviving a week in OUR demonic school PT 3 (THE POSSESSION)
Channel: Sam and Colby
Brand: Dragon City
Views: 5,806,672

We've already given you the overview of the series above, but in this episode Sam and Colby are joined by frequent collaborators KallMeKris And CelinaSpookyBooand all four set out to search for a potential demon at school (which may not be advisable). It's rare for a YouTuber to land on the list twice, let alone at number 1 and 2. What's also interesting about this dual feature is that these installments are not sponsored by the same brand. The video in spot #1 is sponsored by the browser operaand this episode landed a deal with the mobile game Dragon City. Both brands are frequent sponsors of YouTube content: Opera paid for nearly 20 more videos this week, and Dragon City paid eight. Looking at the rest of this series, Sam and Colby appear to have enlisted several other sponsors, and we bet those brands are pretty happy with the viewership.

#3 Senator JD Vance | Last weekend with Theo Von #540
Channel: Theo Von
Brand: Kalshi, PrizePicks, Five, Tommy John, ShipStation
Views: 4,294,736

Podcasts are having a moment, so to speak, in the lead-up to this election. Joe Rogan receive Donald Trump to sit down with him for a nearly three-hour interview that began on October 25th. Rogan then threw a tantrum as the current vice president Kamala Harris wouldn't do the same: “They offered an appointment for Tuesday but I would have had to travel to see her and they only wanted to do an hour,” he tweeted. “I firmly believe that the best way to do this is in the studio in Austin.” In the end, it didn't happen, but Harris' running mate did Tim Waltz went on SmartLessand now Trump's vice president JD Vance is switched on Theo Von for a two-hour conversation. All of these interviews delve into the candidates' political beliefs, but also (crucially, as some comments on Von's video point out) delve into their personalities and ask them questions on a person-to-person basis. Like many other podcast episodes, this one is sponsored by numerous brands including Kalshia company that lets people bet money on the outcome of an election.

#4 I bought a broken ASTON MARTIN DB12 and then rebuilt it within 24 hours
Channel: Mat Armstrong
Brand: AutoVertical
Views: 4,154,491

Mat Armstrong is back in the Brand Report – this time not with his Rolls Royce, but with a recent total loss Aston Martin that it clears the sum in just 24 hours. This hour-long video fits right in with the rest of Armstrong's content; Combining his flashy presenting style with the work of a real mechanic, it shows in exquisite detail how Armstrong and his team gut the car's damaged components and replace them with working parts. His work is fittingly (and once again) sponsored by the Crash Report Database AutoVerticalwhich also paid for three other videos this week: #866, #945 and #1,283.

BONUS #5 Donald Trump vs. Kamala Harris. Epic rap battles of history
Channel: ERB
Brand: Ground News
Views: 3,896,587

And now to the only video in this week's report that's no longer than an hour. YouTube Mainstay Epic rap battleswhich has been uploading history-inspired pops since 2011, released its version of the 2024 election and the track is a certified trending hit YouTube music. With other content creators @suburbanblvckgirl as Kamala HarrisRap Battle Creator EpicLLOYD And Nice Peter played as Donald Trump And Joe Bideneach sick burns like “You're JD Vance's beard-level weird” and “Support Joe like it's Biden's weekend.” This rap is capped off with a final message from Teddy Roosevelt yourself – everything paid for by Ground News.

…and there is a lot more data about where this comes from. If you are interested in learning more about it Gospel – and which brands sponsor which YouTubers – click here.