You can now share streaming music directly to TikTok posts

A new “Share to TikTok” feature in Spotify and Apple Music makes it easier for users to share songs, playlists, audiobooks and more directly to content on the video platform.

The integrations allow TikTok users to create a direct link to content on the streaming platforms, similar to how they can share songs directly to Instagram Stories. For example, when a user shares a Spotify song, they can choose whether the song appears as a video, photo, or story post on TikTok. Viewers of the content can then click on the song and navigate directly back to their favorite music app.

It creates an easy connection between TikTok and content on other platforms. Previously, if you wanted to share a playlist you created, you had to send a link via Messages or include the link in comments or a caption. TikTok doesn't make it easy to navigate outside of the app: even if you copy and paste a link into a comment, it's not clickable.

TikTok has become a major way for audiences to discover new music, and the platform has rolled out more integrations that better connect the two worlds. Last year, TikTok added the ability to save songs directly from the app without leaving and switching Spotify, Apple Music and Amazon Music. (Spotify also announced this feature for Instagram today.)