Inside the viral Louis Vuitton handbag store in New York

Join India Today Global's Geeta Mohan as she explores Louis Vuitton's new stunning store in New York City – a marvel of retail design in the form of a designer handbag! Quickly becoming a viral destination, this incredible structure offers a glimpse into the world of luxury fashion and innovative architecture. Geeta takes us inside to experience the stunning design and opulent offerings.

Louis Vuitton's bold installations aren't new – last September, they debuted a giant trunk façade on Paris' Champs-Élysées, designed by CEO Pietro Beccari. This isn't the brand's first bold move into public art, but some Paris officials questioned the legality and raised concerns about the environment and aesthetics.