Best Black Friday deals 2024: Early deals and what to expect

The holiday shopping season is just around the corner and many people are wondering what the best Black Friday deals will be this year. While that remains to be seen, our Deals editors have made some predictions based on recent shopping trends and what we've seen over the past few years.

There are still three weeks until Black Friday proper, but some brands have already launched early deals for those looking to get a head start on savings. In advance, we have listed the best special offers so far in the areas of mattresses, technology, household, clothing and beauty. We've also compiled our Deals editors' thoughts on what you can expect in the coming weeks.

The best Black Friday sales so far at a glance

The best Black Friday mattress deals

• DreamCloud: All DreamCloud mattresses are up to 50% off until Black Friday.
• nectar: Nectar is also offering up to 50% off mattresses, with queen-size options starting at just $599.
• Wendel: Use our exclusive code FORBES27 to get 27% off sitewide.
• Tempur Pedic: Save 30% on a Tempur Cloud mattress and up to $500 on adjustable mattress sets.

• Brooklyn bedding: Promotional code Veterans30 save 30% on all mattresses.
• Plush beds: All PlushBeds mattresses are up to 50% off.

The best Black Friday tech and streaming deals

• Amazon: Although Amazon's Black Friday deals haven't officially ended yet, you can already save big on headphones, smart home devices, and other electronics.
• Walmart: Walmart's Black Friday deals will go live on November 11th, but in the meantime, you can check out these deals and get early access to certain deals — like Apple AirPods 2nd Gen for just $89.
• Best buy: Save on laptops, gaming monitors, TVs and more with Best Buy's early Black Friday deals.
• Samsung: Browse TVs up to $2,500 off, tablets up to $1,000 off, and smartphones up to $350 off.
• Dell: Get up to $750 off PCs, monitors and other peripherals.

The best Black Friday deals for home and kitchen

• Our place: Our Place's Black Friday sale is already live and you can save up to 40% on the brand's popular nonstick cookware.
• Boll & Branch:Code FAVORITE20 Get 20% off all luxury sheet sets from Boll & Branch.
• Brooklinen: Get 20% off luxury sateen sheets and super plush towels from Brooklinen.
• Wayfair: Save up to 55% on furniture and up to 70% on decor for every room in your home.
• Goal: Get up to 50% off kitchen appliances from Keurig, Ninja, Nespresso and more.
• Article: Find great deals on Scandinavian-inspired pieces in the furniture brand's sale section.

The best deals on Black Friday clothing

• Nordstrom: The department store offers discounts on clothing and accessories from Hoka, Skims, Free People and other top brands.
• Athleta: Get 25% off over 900 activewear pieces and get $50 off your purchase when you spend $200 or more.
• Madewell: Use code SALEONSALE for an additional 40% discount on already reduced sale items.
• Lululemon: Lululemon's Black Friday deals aren't live yet, but you can already save big by shopping the We Made Too Much section.
• J.Crew: Get 30% off select full-price styles for men, women and kids at Preppy Retailer this week.
• Hoka: Save up to 40% on the brand's comfortable and supportive sneakers.

The best beauty deals for Black Friday

• Sephora:Code SAVINGS Save 10% to 20% on your purchase depending on your Sephora Rewards membership status.
• Ulta Beauty: Enjoy up to 40% off top skincare and makeup brands including IT Cosmetics, MAC and Urban Decay.
• Glow recipe: Save up to 40% on gift sets ahead of the holidays.
• Macy's: Save 20% to 50% on options from Shiseido, Clinique, Lancôme and more as part of the department store's One-Day Sale.
• Nordstrom: Browse select high-quality beauty products and fragrances at 15% off.

What to expect from this year's Black Friday deals

Black Friday always brings discounts in almost every category imaginable. Of course, the offers are better in some years than in others. Below, our senior deals editor Kara Cuzzone shares her thoughts on what consumers can expect in 2024.

More offers overall

As economic uncertainty increases this year, we'll likely see more deals overall this Black Friday. Retailers will encourage shopping this holiday season, and offering further discounts is a proven way to attract consumers. I predict there will be even more discounts than usual at the big box stores, and there might even be some deals from brands that don't normally participate in Black Friday as they look to move some of their inventory.

Discounts on everyday items

Over the past few months, our editors have noticed that shoppers seem to be focused on stocking up on everyday essentials. Retailers have probably realized this too, so I expect to see a shift towards more offerings on personal care products and household must-haves rather than the typical focus on gift items.

A rise in rare deals on big ticket items

Black Friday often brings the lowest prices of the year for big-ticket items, and I expect retailers to benefit even more in 2024. More expensive items that were in high demand in previous years – such as the Dyson hairdryer or the PlayStation 5 – are also no longer being sold. To capture consumer interest, brands may be more willing to offer special deals on these rarely discounted items than they have been in the past.