Signs that Kendrick Lamar might release his viral, unreleased song

When Kendrick Lamar released his “Not Like Us” music video on July 4th, fans got a special treat. The chart-topping single was introduced with a snippet of an unreleased track that listeners are calling “Broccoli (Reincarnated),” and fans have been waiting with bated breath for the new song ever since. Recently there have been signs that the single could be released soon.

In the 15-second clip of the unreleased banger, K-Dot scores with Scott Bridgeway's lively production. “I'm born again (Ha-ha-ha-ha-ha-ha-ha-ha)/I looked at the stars (Ha-ha-ha-ha)/Life goes on, I need all my babies (Gyah , gyah),” he rhymes. “Woke up looking for the broccoli/high key, keep an eye on me, this Kamasi/IP property, the blueprint is mine/Mr. Get off, I’m getting off at my feet.”

That was enough to leave fans begging for more. And maybe they'll get it soon. On October 13th, Formula One racing team Mercedes AMG used the song in an advertisement to promote the new racing season, which can be seen below. On October 23, the still-unreleased clip was played during an NBA broadcast of the Los Angeles Lakers-Minnesota Timberwolves game. In both cases, the song presumably had to be licensed for use by the Compton, California rapper.

Recently, TikTok saw a surge in usage of the song on the platform, with fans begging for the track to be released or making accompanying dance clips.

While rumors of an upcoming Kendrick Lamar album were seemingly quashed back in August, preparations for his upcoming halftime show performance at the 2025 Super Bowl could be back in full swing, which would lead to the song coming out sooner rather than later.

Read more: Why picking Kendrick Lamar to perform at the 2025 Super Bowl makes sense

Check out several examples below that could prove Kendrick Lamar's new song is coming soon.

Watch Kendrick Lamar's “Not Like Us” video

Watch Kendrick Lamar's New Song Used in F1 Racing Promo

Watch Kendrick Lamar's new song play on NBA broadcast

Watch Kendrick Lamar's new song being used on TikTok

Watch the Super Bowl 2025 halftime show announcement

Check out all the visual Easter eggs in Drake and Kendrick Lamar's Lyrical Battle