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Shop early sales

Black Friday may still be a few weeks away, but that doesn't mean you have to wait to start saving! Walmart is announcing its first batch of early deals later today, featuring thousands of discounts on brand-name products across all categories.

For our “What to Shop This Week” series, lifestyle expert Jenn Falik stopped by TODAY to check out her top picks from the event. From style deals like 86% off Swarovski crystal earrings and 70% off a Michael Kors crossbody bag to impressively low prices on household items like linens and big-name coffee makers, these deals are prompting us to check a few names off our holiday shopping lists early to delete.

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When do Walmart Black Friday deals start?

According to a press release, Walmart will offer customers a series of three Black Friday deal events this year. The first launch is today (November 11th) at 5:00 p.m. ET for all online shoppers via walmart.com and the Walmart app. Paid Walmart Plus members can access the sale five hours earlier, at noon ET. (If you're not already a member, get 50% off now!) According to the press release, the deals will land in-store at 6 a.m. local time on Friday, November 15th.

Shoppers can expect a second batch of Walmart Black Friday deals to appear online on November 25th (again with early access starting at noon for Walmart Plus members before opening to the public at 5pm) and on November 29th. Will be available in stores November. And the retailer isn't about to skip Cyber ​​Monday – there are more big discounts on December 1st!

Walmart early Black Friday deals seen TODAY

Nestl bedding set

Think of all the holiday guests – it's the perfect time to refresh your bedding, especially now that this set is a whopping 71% off with over 8,500 rave reviews! Falik knows that softness is of utmost importance when it comes to sheets and pillowcases. That's why she loves that, according to the brand, these are double brushed on both sides and softer than Egyptian cotton. They're also breathable, hypoallergenic, and cool to the touch, so your bed will feel fresh and fresh when you climb into it at night. Choose one of 55 different colors to match your bedroom, in sizes ranging from a twin to a California king.

Keurig K-Express Essentials Single Serve K-Cup Pod Coffee Maker

Looking for the perfect gift for coffee lovers who are limited on space? This single-serve solution is the right choice, especially for undergraduate or graduate students—and it's priced at less than $30. It has a large container so you can make multiple cups before refilling it, and you can even make a second cup right after the first without waiting for the water to heat up again. For those on the go, it's also travel mug friendly, so you can make yourself a fresh cup and head straight out the door. Falik also suggests placing it in your guest room to give holiday guests a hotel atmosphere. And if you really want to impress your guests, complement it with a festive mug and some DIY coffee bar accessories.

Topvision soundbar

This compact, Bluetooth-enabled soundbar enhances everything from game day parties to family movie nights with a louder, more immersive experience. It can be wall-mounted or placed on a media console and, according to reviewers, is very easy to install. In addition to pairing with your TV, Falik can also connect to mobile devices via Bluetooth, so you can liven up upcoming holiday parties with your favorite playlist. Or place it in your bathroom and stream spa music for some relaxation at home.

Cate & Chloe Bethany hoop earrings in 18k white gold with Swarovski crystals

Classic Hoops at 86% off are a no-brainer for bulk holiday gift shopping! Featuring 10 round-cut Swarovski crystals, they're perfect for everyday wear, but also have just the right amount of sparkle to shine when you're dressing up for holiday parties. Falik loves the latch closure, which ensures a secure fit even if you decide to sleep in it. Choose from yellow gold, rose gold or white gold finishes – all made from hypoallergenic brass, making them suitable for sensitive ears, according to the brand.

Michael Kors Jet Set Travel Medium Dome Crossbody Bag

A classic designer bag at over 70% off isn't a bargain we see often, and this crossbody bag is designed to be your everyday companion. It features a slip pocket for easy access to things you need on the go, a zippered main compartment to keep your valuables safe, and features the classic Michael Kors logo print that everyone (including Falik) loves.

Razor RipRider mini tricycle

Falik loves gifts that get kids (ages three and up) to step away and step away from their screens. The three-wheeled trike can rotate 360 ​​degrees, navigate corners with ease and is built to last. Plus, the front tire is airless so it never goes flat – one less thing for parents to worry about! This scooter's welded steel frame is also super lightweight, so you can easily hang it in the garage, store it in the trunk of a car, or carry it to the park.

How we decided

Shop TODAY editors and writers scour the Internet to find the best products. We browsed through thousands of products on sale during Walmart's Black Friday Deals 2024 to highlight the most worthwhile buys, including recommendations from shopping expert Jenn Falik. We also considered factors such as high average rating, specific user feedback, and discount level.

For sponsored content, the Shop TODAY editorial team independently selects, tests and evaluates products that the advertiser sells and that they can recommend. The advertiser does not review or approve the content. Learn more about Shop TODAY.

Meet the expert

  • Jenn Falik is a fashion and beauty expert known for her appearances on TODAY as well as her shoppable newsletter The Ultimate Edit. Falik previously worked at Alison Brod Marketing Communications, where she developed campaigns for top beauty and fashion brands. She also holds a degree in marketing and communications from the University of Pennsylvania. When Falik isn't sharing her favorite finds on TODAY, she's at home in Westport, CT, with her husband, Brian, daughters, Alexa and Goldie, and rescue pup, Norman.