CELSIUS Energy Drinks confirms sponsorship of heavyweight fight between Jake Paul and Mike Tyson on Netflix

CELSIUS Energy Drinks has officially announced its sponsorship of the highly anticipated heavyweight boxing match between Jake Paul and Mike Tyson, set to stream live on Netflix.

The fight, scheduled for November 15, 2024, will be broadcast from AT&T Stadium in Arlington, Texas, starting at 7:00 p.m. CT (8:00 p.m. ET, 3:00 a.m. GMT). Jake Paul, who went from YouTube fame to successful professional boxer, will take on the legendary Mike Tyson, making his first professional return since 2005.

Jake Paul has maintained a strong partnership with CELSIUS since 2023.

“I am very excited to be part of the CELSIUS family,” said Paul. “As a fighter and co-founder of Most Valuable Promotions, I am all about pushing boundaries and getting the most out of the sport. Whether I'm preparing for fight night or organizing groundbreaking events like this, CELSIUS keeps me energized and able to perform.” At my peak, it's a game-changer, just like what we do at Do MVP.

Meanwhile, Mike Tyson, a former world heavyweight champion, is making headlines with his return to the professional boxing ring. Tyson is known for becoming the youngest heavyweight champion in history and his ferocious fighting style brings plenty of excitement to this fight with his renewed presence in boxing. Its illustrious story has set the bar high, making this fight a defining event for both new and veteran fans of the sport. Although there have been recent health concerns due to an ulcer, Tyson has resumed full training and is ready to continue his iconic legacy in the ring.

CELSIUS' commitment to this event goes beyond traditional sponsorship. The brand hopes to keep audiences entertained throughout fight week with tasting stations showcasing its newest flavors. Additionally, the company's logo will be featured prominently on the fight mat and in the “Essential Energy Highlight of the Fight” segment, highlighting key moments from the main event.

CELSIUS Chief Marketing Officer Kyle Watson is looking forward to the fight:

“Our sponsorship allows CELSIUS to strengthen our relationships and build emotional connections with our global consumers through sport.”

“This is a great opportunity to further strengthen our brand in this space and bring functional energy to viewers, participants and fans around the world on fight night.”

The age difference between Tyson and Paul is unprecedented in the history of professional boxing, with the 58-year-old Tyson leading the 27-year-old Paul by over 30 years.

From a financial perspective, there is a lot at stake. Although no official figures have been released, reports suggest that both fighters are said to have made significant earnings. Jake Paul is reportedly set to make $40 million, while Tyson is expected to make around $20 million.

CELSIUS' commitment coincides with its recent expansion into the UK market, where the company launched four energy drink variants: Peach Vibe, Sunset Vibe, Cosmic Vibe and Fantasy Vibe. If you fancy giving them a try you can find them at Tesco Express.