TikTok is integrating into the influencer shopping app LTK, videos show

TikTok is rolling out an integration with LTK, an app that allows consumers to shop based on creators' and influencers' recommendations, according to videos from select creators viewed by TechCrunch. The collaboration could improve fashion creators' ability to earn affiliate commissions through LTK, while making it easier for consumers to find the clothing and accessories creators are talking about.

If you follow fashion creators on TikTok, you know LTK (formerly LiketoKnow.it and RewardStyle). The app looks a lot like Pinterest or Instagram, but creators can post what they're wearing and link directly to those websites so viewers can buy the items.

TikTok and LTK have both changed online shopping by giving consumers more information about what they order. For example, if you want to find out what size you should order, you can search for specific items and their sizes in each app. If the brand is well-known enough, there's a good chance you'll find a designer who models the clothes and has a similar body shape to you. This makes it easier for you to decide whether you want to order the product.

Linking the TikTok and LTK apps together makes this experience even more seamless and strengthens TikTok's reputation as a shopping app and not just an entertainment destination.

When a creator uses the new LTK integration, a link to the article on LTK will appear in the comments section. For now, this will only appear within the TikTok app.

LTK confirmed that the feature exists, but was unable to provide further comment or details at this time. However, creators have reported in threads about being invited to the program, in addition to video creators posting on TikTok with links to LTK.