Jimmy John's replaces bread with a giant pickle

Quick-service sandwich chain Jimmy John's is introducing two sandwiches that replace the bread with a giant dill pickle.

The picklewiches will be available at all approximately 2,600 Jimmy John's locations from October 28th to November 14th.

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The Vito Picklewich has the same contents as the chain's Vito sandwich: Salami, capocollo, provolone cheese, lettuce, tomato, onion, oil and vinegar, and oregano basil, all in a giant kosher dill pickle. The price is the same as a regular 8-inch Vito, which is around $8 depending on your location.

The turkey picklewich is similarly expensive and consists of Turkey, provolone cheese, lettuce and tomato.

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Additionally, the chain is bringing back its pickle-flavored potato chips. The Pickle Jimmy Chips cost about $1.79.

The new items come just weeks after Jimmy John's launch Cheddar Bourbon Clubmade with roast beef or turkey plus bacon, smoked cheddar cheese and a new creamy Sriracha bourbon sauce, plus lettuce, tomato and mayonnaise for about $10.39.

This summer, it introduced its first wrapsmade with a Mediterranean flavor profile including red pepper hummus, feta cheese, tapenade, oregano and basil, and Pita Jimmy Chips served with red pepper hummus.

The chain, a subsidiary of Atlanta-based Inspire Brands, is promoting the picklewiches on National Sandwich Day, Nov. 3, by offering loyalty program members a 50% discount on the purchase of a regular 8-inch sandwich.

Additionally, guests who order a sandwich after 2 p.m. will be able to pair a regular-sized drink and a bag of Jimmy Chips at participating franchise restaurants at no additional charge that day and through December.

This offer follows immediately afterwards Total package mealwhich launched in August and offers a combo plus a cookie or brownie for $10.

Contact Bret Thorn at [email protected]